The next thing that went through my head was "I wore a tool belt and 4 inch heels on national TV." And then I remembered the "in the garage" shots and started dying laughing. I promise to always enter my workshop that way from now on! :)
If you haven't seen the show yet, CLICK HERE!!
Everyone rightly wants to know what's happened since we filmed that in October of 2010! And I'm so excited to be able to tell you, finally!
AFTER THE TANK...
We filmed Shark Tank in October of 2010. I was hoping to hear pretty quickly from Robert's camp but that wasn't the case. I finally ended up reaching out to producers to help me get in touch with Robert and made that happen in January 2011. When we did reconnect, after a few short calls, Robert told me he believed I was still too small and told me to come back in six months. I decided pretty much then and there I wouldn't be coming back in six months looking for a partnership.
During the time between filming and airing, we are sworn to secrecy regarding the outcome of what happened in the tank. But when I couldn't get a hold of Robert, I started to get nervous. Without saying anything either way, I started talking to friends and family about other investment strategies and many offered to invest as a plan B contingent upon when they found out if I a.) got a deal in the Tank and b.) if it went through after filming. I was thankful that I would be able to secure investments from folks who truly believed in me and in the potential for Mod Mom.
After the Shark Tank airing, when I was finally able to tell old friends and design mentors that the deal didn't happen with Robert, they all said they are in! I was so thankful and overwhelmed. We raised about $30K total.
The future for Mod Mom Furniture looks very bright and I promise to keep you up to speed on all of it! From the bottom of my heart, thank you for believing in me. And thank you for all your messages and emails...I'm trying to respond to all of them as fast as I can. :)
My Original Pitch (without fancy TV editing )
I was fortunate to get through the entire pitch without getting interrupted during filming!
My name is Kiersten Hathcock and my company is Mod Mom Furniture. I’m seeking $90K in exchange for 25% of the company.
If someone had told me 10 years ago that I’d have an internationally known furniture company out of my garage, I would’ve told them they’re crazy. I didn’t even know what a jigsaw was then.
Just three and a half years ago, we were like most families I know. The toys were starting to overtake the house but we wanted a toy box that was gonna fit in with our modern furniture and frankly, there was virtually nothing on the market or what was, we couldn’t afford so I taught myself how to design and build a toy box. I knew I wanted it to be eco-friendly, have lids that lift on and off like puzzle pieces so it makes toy clean up a little more fun, and fit in nicely any room of the house. It occurred to me that we’re not the only family with this same need. At the time I had just left my corporate job to spend more time with my kids, so I was doing whatever I could to bring in money – I nannied and did freelance marketing work. I honestly figured maybe I’d sell a couple toy boxes a month to local stores. But I underestimated the power of social media and viral marketing.
Which brings me to where I am now. Seven days a week I’m in my garage covered in saw dust with a backlog of orders having to turn down retailers from 17 different countries because I can’t handle the volume on my own. My products have been featured in magazines like Elle Décor, Better Homes and Gardens, Dwell Magazine as well as TV shows and international design books. All without me approaching any of them. I’m even receiving orders from Hollywood celebrities and famous interior designers now. The other day, I read something online that said mod mom furniture was a “globally coveted brand” alongside a few of my competitors who are making 2 million per year and I have a sneaking suspicion they’re not in their garages at 11pm finishing toy boxes.
With your help, I’ll be able to increase manufacturing by getting it OUT of my garage – where I physically can only build 3 per week -- and into an Amish furniture manufacturer in my home state of Ohio who can build 100 per week. And that’s just the start. I’ll be able to grow the brand internationally as well as design products and case goods for existing customers and for larger companies like Crate and Barrel’s kids division, Land of Nod, who reached out to me about exclusive designs. This blows my mind because I don’t have a design degree but my work is being recognized by the design world.
What started with a table saw and a mom has grown into a globally recognized brand which, with the right resources has unlimited potential. The brand is respected. The demand is there. Please join me in making Mod Mom the next million dollar furniture company.
NOVEMBER 2013 UPDATE: