SHARK TANK Alum, Kiersten Hathcock, Shares Brand
Building Tips At Las Vegas Market
CONTACT:
Kiersten Hathcock
818-399-1172
publicrelations@modmomfurniture.com
(Los Angeles, CA., July
18, 2012) Kiersten Hathcock,
CEO of Mod Mom Furniture, will share tips on what worked and what didn't work
while building a brand with $0 and running a company despite roadblock after roadblock
during her session, “Building a Brand From The Beginning.” She'll also discuss
how she learned to trust her intuition even when the world was saying she was
nuts to try to build and design furniture without start-up capital, design
know-how, and carpentry experience. “I’m
honored to have been asked to speak by World Market Center to share my
experience with my industry peers. Going
from a corporate marketing job to carpentry was never my career strategy but
lay-offs, the economy, and a crazy idea made it a reality. If what I share helps even one person better
their situation, I’m over the moon,” says Kiersten.
Hathcock will also share her
experience on ABC’s SHARK TANK as well as working with celebrity clients. Attendees can expect to take away
easy-to-apply brand building techniques from a down-to-earth entrepreneur who
succeeded at building a respected brand in a tough economy.
Most recently, Kiersten was invited
to be a speaker on the “Influential Women in Home Furnishings” panel for World
Market in January of this year as well as a keynote presenter for the American
Society of Furniture Design annual dinner in High Point, NC in April 2011. Katie Hatch, founder of Design | Intuition
and former American Society of Furniture Designer Vice President said, "I've been in the furniture industry for
twenty years, and when Kiersten contacted me out of the blue asking for
sourcing advice, I was blown away by the amazing brand she had built for
herself in such a short time and for quite literally zero dollars. In my
experience, the home furnishings industry is strong on product, sourcing, and
infrastructure, but we lack brand recognition. Every retailer, manufacturer and
designer can and should capitalize on this wonderful session and learn from
Kiersten's experience and brand building know how.”
Julia Rosien, CEO of Social North and WithIt
President adds, “Kiersten and I met when we sat on a panel
together for a WithIt event. To say I was impressed with her sincerity and
passion on stage would be a gross understatement. Kiersten connects with her
audience because she’s fought a hard battle in the trenches of entrepreneurship
and she’s happy to share both the missteps and the successes with her audience.
She knows true learning comes when we’re open and honest with each other about
how hard (and rewarding) is to be an entrepreneur.“
Mod
Mom Furniture was born in a Los Angeles garage in 2007, the product of self-taught
designer-turned-carpenter Kiersten Hathcock.
Her unique, eco-friendly, child-proven furniture has been sold
throughout the United States, Canada and abroad. Hathcock’s storage pieces have been featured
in Dwell Magazine, Elle Décor, Los Angeles Times and Better Homes and Gardens
as well as in episodes of ABC’s Shark Tank and the Nate Berkus Show. For more information visit
modmomfurniture.com.
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