SHARK TANK Alum, Kiersten Hathcock, Shares Brand
Building Tips At Las Vegas Market

Kiersten Hathcock

(Los Angeles, CA., July 18, 2012)  Kiersten Hathcock, CEO of Mod Mom Furniture, will share tips on what worked and what didn't work while building a brand with $0 and running a company despite roadblock after roadblock during her session, “Building a Brand From The Beginning.” She'll also discuss how she learned to trust her intuition even when the world was saying she was nuts to try to build and design furniture without start-up capital, design know-how, and carpentry experience.  “I’m honored to have been asked to speak by World Market Center to share my experience with my industry peers.  Going from a corporate marketing job to carpentry was never my career strategy but lay-offs, the economy, and a crazy idea made it a reality.  If what I share helps even one person better their situation, I’m over the moon,” says Kiersten.

Hathcock will also share her experience on ABC’s SHARK TANK as well as working with celebrity clients.  Attendees can expect to take away easy-to-apply brand building techniques from a down-to-earth entrepreneur who succeeded at building a respected brand in a tough economy. 

Most recently, Kiersten was invited to be a speaker on the “Influential Women in Home Furnishings” panel for World Market in January of this year as well as a keynote presenter for the American Society of Furniture Design annual dinner in High Point, NC in April 2011.  Katie Hatch, founder of Design | Intuition and former American Society of Furniture Designer Vice President said,  "I've been in the furniture industry for twenty years, and when Kiersten contacted me out of the blue asking for sourcing advice, I was blown away by the amazing brand she had built for herself in such a short time and for quite literally zero dollars. In my experience, the home furnishings industry is strong on product, sourcing, and infrastructure, but we lack brand recognition. Every retailer, manufacturer and designer can and should capitalize on this wonderful session and learn from Kiersten's experience and brand building know how.”

Julia Rosien, CEO of Social North and WithIt President adds, “Kiersten and I met when we sat on a panel together for a WithIt event. To say I was impressed with her sincerity and passion on stage would be a gross understatement. Kiersten connects with her audience because she’s fought a hard battle in the trenches of entrepreneurship and she’s happy to share both the missteps and the successes with her audience. She knows true learning comes when we’re open and honest with each other about how hard (and rewarding) is to be an entrepreneur.“

BUILDING A BRAND FROM THE BEGINNING takes place on August 1, 2012 from 10:00 am - 11:00 am at Las Vegas World Market World Forum 16th Floor - Building B.  For more information, go to http://www.lasvegasmarket.com/show-highlights/calendar-market-events.html.

Mod Mom Furniture was born in a Los Angeles garage in 2007, the product of self-taught designer-turned-carpenter Kiersten Hathcock.  Her unique, eco-friendly, child-proven furniture has been sold throughout the United States, Canada and abroad.  Hathcock’s storage pieces have been featured in Dwell Magazine, Elle D├ęcor, Los Angeles Times and Better Homes and Gardens as well as in episodes of ABC’s Shark Tank and the Nate Berkus Show.  For more information visit modmomfurniture.com.




Meet Mr. Peaches.  (Formerly just Peaches)

These days, there seems to be so much change.  Horrendous fires :( , flooding in Tampa to the point people were kayaking down their streets :(, Tom and Katie splitting :), and we have a bunny that we thought was a girl but turns out is a boy :).  Change all around. Change used to scare me more than it does now.  I think over the last year, I've gotten better at living in the moment and realizing that no matter how much control I feel I have over things, I really don't have much at all.  I can only do my best and recognize that in my world, things happen as they should.  Even the bad stuff.  It's taken me a long time to get to this point, and I'm sure I have a lot more to learn, but I am taking comfort now in not knowing the answers or how things will play out tomorrow.  I know lots of folks I know would call that faith.

Here's my faith list today:

1.  I have faith that I will successfully fix a horrible highlighting job I did on my own hair with two lovely products from Loreal.  I also have faith that I may just be calling my fantastic hair dresser to fix it after I've "fixed it".  I'm ok with it.  Hair is an adventure, right?

2.  I have faith that I am on the right path in regards to Mod Mom Furniture growth as long as I recognize and listen to my intuition.  If I don't, I will likely take the long road to where I'm going.  I prefer the short road.

3.  I have faith that I won't mysteriously lose 15 lbs for a video segment shoot next Tuesday even though my silly mind would like to make me think I should.

4.  I have faith in Spanx for said video segment filming.

What do you have faith in today?