FOR IMMEDIATE RELEASE
CONTACT: KIERSTEN HATHCOCK
Mod Mom Furniture Announces U.S. Production Expansion
(LOS ANGELES, CA., June 20, 2011) Mod Mom Furniture, a Los Angeles-based boutique manufacturer of mid-modern-era children’s furniture, recently announced expansion plans via a partnership with L & J Woodworking in Dundee, Ohio, increasing its national and international production capabilities.
Founded in 2007, by Kiersten Hathcock, each piece of Mod Mom Furniture has been individually designed and hand crafted by Hathcock, a self-taught carpenter and mother of two who until recently has managed all manufacturing out of her LA garage. “As a woman who started this company without carpentry skills or furniture design know-how, I’m thrilled to see it grow beyond my workshop,” says Hathcock.
Shortly upon leaving her job as a cable television marketing executive in the Midwest and relocating to Los Angeles, Hathcock discovered a need for quality, well-designed children’s furniture that would enhance—rather than detract--from the family living space. Her current line features an assortment of toy boxes with names like Maude, Noah, Gracie and Owyn. All integrate a subtle mid-century modern design and are eco-friendly, achieving immense popularity in both in the United States and abroad.
By keeping production in the United States, Mod Mom Furniture can preserve its core values while expanding the brand through existing retailers and via the social media. Hathcock plans to introduce beds, dressers desks and play tables in the next two years. Each handcrafted toy box will now be shipped fully constructed from L&J Woodworking.
“I’m thrilled to be partnering with an Amish manufacturer in my home state of Ohio. It’s rare nowadays for American furniture companies to be able to keep production in US and I’m excited to be one of the few that is making it happen.”
Since its inception in 2007 in a Los Angeles garage, Mod Mom Furniture has sold its line of modern crafted-by-hand children’s toy boxes throughout the United States and Canada. The line, which features five custom designs—Owyn, Gracie, Bertie, Maude and Noah, has been recently featured on episodes of Shark Tank and the Nate Berkus Show, along with its founder, Kiersten Hathcock.
An expanded version of the Owyn series will be introduced at the 2011 ABC Kids Expo in September. This newest Mod Mom line will feature twin beds with reversible headboards, a nightstand, and five and three drawer dressers.
For more information on Mod Mom Furniture and its product line, please visit http://www.modmomfurniture.com.