10/27/11

Brookstone Retailer Taps Mod Mom Furniture


FOR IMMEDIATE RELEASE


CONTACT:  KIERSTEN HATHCOCK
818-399-1172
publicrelations@modmomfurniture.com


Brookstone Retailer Taps Mod Mom Furniture


(Los Angeles, CA., October 28, 2011)  Mod Mom Furniture recently announced a new partnership with the upscale chain specialty retailer, Brookstone, to feature its line of mid-century modern toy boxes via Brookstone’s internet-based catalog. This marks the first time Mod Mom’s children’s collection has been offered by a mass retailer in an e-commerce venue.

Brookstone, typically known for their high-end electronic products, chose Mod Mom Furniture because of its innovative features and design.  Each box—the Owyn, Gracie, Noah, Maude and Bertie, are intuitively designed for aesthetics, eco-durability and child-friendliness. According to Pauline Collins, Brookstone’s public relations manager, “Brookstone is known for clever ideas and cool products”, adding, “Mod Mom Furniture is both modern and traditional.”


Kiersten Hathcock, Mod Mom’s founder and designer is optimistic about the opportunity to introduce her children’s furniture to a larger audience, stating, “We are thrilled to be recognized by Brookstone as part of their family of high-end products and lifestyle solutions.” Samples of the toy boxes may be viewed by visiting Brookstone’s website: www.Brookstone.com.


Mod Mom Furniture was born in a Los Angeles garage in 2007, the product of designer-turned-carpenter Kiersten Hathcock.  Her unique, eco-friendly, child-proven toy boxes
have been sold throughout the United States, Canada and abroad.  Hathcock’s storage pieces have been featured in Dwell Magazine, Elle D├ęcor, Los Angeles Times and Better Homes and Gardens as well as in episodes of ABC’s Shark Tank and the Nate Berkus Show.  For more information visit modmomfurniture.com.

10/24/11

The Mod Mom Furniture Adventure Ride!

I'm not even sure where to start this post.  Or if I even remember how to write one, it's been so long.  This past year has been a huge year of change for my family and my business.  HUGE change, I tell ya. We've endured so many peaks and valleys it really does feel like one of those adventure rides at the amusement park.  I don't normally throw up on those because I like the up and down but there have been more than a few times over the last year, I've wanted to throw up from both excitement and heartache.

The amount of change in the world is astonishing right now and in a very small way, we have the same kinds of change happening inside the walls of this house.  Now that I'm not building anymore, I'm pretty much glued to my broken Ikea swivel chair.  It's fantastic to have L&J Woodworking building for me now but there will always be a big part of me that loved the solitude of the garage.  The smell of cut wood.  And Toby Keith on a small radio.  I know I can steal moments of that while I'm designing new pieces out of scrap wood but for the most part, my job consists of sales and marketing, invoicing, accounting, forecasting, inventory control, customer service, and updating all the social media outlets.  I'm becoming an expert on international shipping, LTL Common Carrier rates, package research, Fed Ex tracking, and, well, you get the idea.  I am NOT bitching in the least but sharing the reality of growing a small garage business into an international brand.  It's a lot less saw dust and a lot more number crunching.  And far more work than what was required when I was building three toy boxes per week.  

Like a lot of families who've endured layoffs and salary cuts, we had to make the hard choice to pull our son Noah from his alternative learning school.   We just couldn't swing the payments and money for gas any longer (school was, on a good day, 30 minutes from our house).  He was in public school prior to his year last year at Alexandria but, for Noah, public middle school just wasn't a fit.  Noah and I are tackling online school together now which means I'm running a growing company and homeschooling at the same time.  We're both getting used to our roles but I won't lie and say there aren't days when I long for my old corporate office in Chicago where the coffee was made and I had a door that would shut.  And I know there are days he wishes I wasn't his teacher. There's a lot of, "Hon, do you understand the algebraic principle of blah blah blah? Kinda? OK, do these pages and I'll come back over in 20 after I call this distributor in Canada from the kitchen table."  I've never done so much multitasking in my life.  I know it will get easier for both of us but MAN, I hope it happens fast.  (As I'm writing this, my sweet husband is tackling a Language Arts assignment with Noah so I can work a bit.  Love that husband of mine.)

I've taken on other roles (or rather, they picked me) as well that I won't share but roles that mean a lot to me and have helped better me as a person. It's heavy, exhausting, tear-inducing work but I'm glad I'm a part of it. With all the change in the world, I feel lucky to have the kind of change we're experiencing but it doesn't mean I don't have moments in the day when I feel I'll never get to the top of the damn hill so I can coast for a bit.

Even if things don't play out the way I think they will, I know that this ride I'm on is all happening for a reason.  And boy have I learned A LOT this year about life, love, business, and 7th grade algebra.

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For new developments and giveaways from Mod Mom, check out http://facebook.com/modmomfurniture!

Here are just a few that happened recently...
Brookstone is now selling MMF!
And if you're in Hong Kong, you can buy MMF toy boxes at Jellybean!
And a recap from the ABC Kids Expo!
And my dad building my AMAZING trade show booth!
And lots more exclamation points!!!!!!!